I started this blog in December 2003. Up to 2020, I made an average of 9 posts per year, with a high of 38 posts in 2008 and had several years with none.

During this time, I wrote a book, wrote on App-o-Mat and for Smashing, and so generally, I’m at peace with my writing output. Honestly, though, I had intended to write a lot more. I just never did it.

I finished reading The Practice: Shipping Creative Work by Seth Godin in early January. It’s essentially 219 short, blog-like chapters making the argument that you can choose to ship every day.

Here’s my review.

It is 30 days since I finished reading The Practice, and I have shipped 30 blog posts and an update to one of my apps. Will I keep this up? I have evidence and confidence that I will, mostly because I buy his argument that I can just do it, and doing it will improve my writing. It’s a practice only if I practice it. It’s an infinite game.

The Practice helped me understand “the why” to shipping daily, and that’s enough for me. Doing it with this mindset has made me realize that it’s actually not that hard.

That’s it. That’s the review. I read the book. It changed by behavior.

I have a lot more to say about my practice, but to add more info to prior posts, my daily Big 3 almost always includes writing a post, and a time-block is reserved for it. I chose my yearly theme, Hone, because it’s about improvement via repetition. I put “Practice” on my Habit Totem so that I am reminded to do it constantly.