Write While True Episode 41: The Lead Measure

My wildly important goal is to publish a fifty page book on a topic in my industry by the end of 2024. I defined it using the SMART goal format (S. M. A. R. T.), which means it’s specific, measurable, achievable, relevant, and time-bound. This is a good way to define goals, but the issue with SMART goals is that even though you can easily tell if you have reached them, they don’t drive day-to-day activities. That’s where the 2nd of the four disciplines comes in.